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People Don’t Want to Buy Your Product or Service They Want to Buy a Better Version of Themselves
7 years ago
One of the most difficult things for business owners to get a handle on is the true perspective of the needs and desires of their clients or customers. Because we spend so much time working on, perfecting and promoting our products or services – over time we get caught up in how awesome our product […]
More Isn’t Better, Better is Better
8 years ago
I find it interesting as I begin evaluating prospective clients how infatuated they are with a single metric in their lead generation – volume. Search volume, click volume, impressions, number of calls – whatever it is they watch it like a hawk and sadly make a lot of decisions based on it alone. I think […]
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