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Dane Shakespear - People Don't Want to Buy Your Product
People Don’t Want to Buy Your Product or Service They Want to Buy a Better Version of Themselves
7 years ago

One of the most difficult things for business owners to get a handle on is the true perspective of the needs and desires of their clients or customers.  Because we spend so much time working on, perfecting and promoting our products or services – over time we get caught up in how awesome our product […]

lead generation
More Isn’t Better, Better is Better
7 years ago

I find it interesting as I begin evaluating prospective clients how infatuated they are with a single metric in their lead generation – volume. Search volume, click volume, impressions, number of calls – whatever it is they watch it like a hawk and sadly make a lot of decisions based on it alone. I think […]

Quotes 5

Success Is a Lousy Teacher

Success is a lousy teacher.  It seduces smart people into thinking they can’t lose.  – Bill Gates

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Never interrupt your enemy when he is making a mistake.

Never interrupt your enemy when he is making a mistake. – Napoleon Bonaparte

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As an organization grows and succeeds, it sows the seeds of its own demise by getting boring.

As an organization grows and succeeds, it sows the seeds of its own demise by getting boring. – Seth Godin

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Never ascribe to malice that which is adequately explained by incompetence.

Never ascribe to malice that which is adequately explained by incompetence.  – Napoleon Bonaparte

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If it doesn’t sell, it isn’t creative

If it doesn’t sell, it isn’t creative.  – David Ogilvy

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