What is The Behavioral Health Copywriting Cheatsheet?
It’s an invaluable tool to use as a guide and reference when writing copy for your marketing material, websites, email sequences, ads, video scripts, tour scripts, newsletters, press releases, and sales scripts.
Therapy Doesn’t Sell. Nobody Wants it.
One of the biggest mistakes made when writing marketing copy is to focus only on the process – the features, the specs so to speak. Buyers buy by emotion and then justify their choice with logic.
Sell the Outcome, Not the Process..
- Use this cheatsheet to find and collect powerful words with emotional imagery to tell a better story and hit the hot buttons of the reader..
- Use as a reference when writing copy.