Recent Posts
Dane Shakespear - People Don't Want to Buy Your Product
People Don’t Want to Buy Your Product or Service They Want to Buy a Better Version of Themselves
7 years ago

One of the most difficult things for business owners to get a handle on is the true perspective of the needs and desires of their clients or customers.  Because we spend so much time working on, perfecting and promoting our products or services – over time we get caught up in how awesome our product […]

lead generation
More Isn’t Better, Better is Better
8 years ago

I find it interesting as I begin evaluating prospective clients how infatuated they are with a single metric in their lead generation – volume. Search volume, click volume, impressions, number of calls – whatever it is they watch it like a hawk and sadly make a lot of decisions based on it alone. I think […]

GuruBlog

  • About
  • Admissions Marketing
  • Contact Me
  • Free Tools
  • Essential Books
  • 12+ Years
    • 12+ Years in Behavioral Health.

      Over 12 years consulting for Residential Treatment Centers, Boarding Schools, and Troubled Teen Programs - I've been to the top of the mountain before, and I can get you there too.

      Learn More
  • Over $195m Admissions
    • Over $195 Million in Admissions.

      For 12 years I've helped Residential Treatment Centers, Boarding Schools, and Troubled Teen Programs attract more qualified leads, convert them into paying clients and deliver a better product by doing more of what works and less of chasing shiny objects.

      Learn More
      — or —
      pick my brain
  • Proven System
    • Proven System.

      I use technology and psychology to market Residential Treatment Centers by telling a better story online and in person. By streamlining and reducing, getting more admissions by doing what matters consistently – not chasing every new shiny object. My process will take you from where you are to where you want to be - step by step.

      Learn More
      — or —
      pick my brain
  • Free Tools
    • Free Tools.

      I have Free downloadable tools exclusively for Residential Treatment Centers and Programs. Valuable resources that will help you pinpoint areas in your program that may be driving away admissions every month.

      Learn More
      — or —
      pick my brain

Marketing 9

People Don’t Want to Buy Your Product or Service
7 years ago Marketing, Sales, FeaturedDane Shakespear

People Don’t Want to Buy Your Product or Service They Want to Buy a Better Version of Themselves

One of the most difficult things for business owners to get a handle on is the true perspective of the needs and desires of their clients or customers.  Because we spend so much time working on, perfecting and promoting our products or services – over time we get caught up in how awesome our product […]

Continue reading
More Isn’t Better, Better is Better
8 years ago Marketing, Sales, Advertising, FeaturedDane Shakespear

More Isn’t Better, Better is Better

I find it interesting as I begin evaluating prospective clients how infatuated they are with a single metric in their lead generation – volume. Search volume, click volume, impressions, number of calls – whatever it is they watch it like a hawk and sadly make a lot of decisions based on it alone. I think […]

Continue reading
Unlimited Traffic – A Real Life Case Study in Behavioral Health Marketing
8 years ago Marketing, Pay-per-click, Advertising, FeaturedDane Shakespear

Unlimited Traffic – A Real Life Case Study in Behavioral Health Marketing

Unlimited traffic?  It sounds like a pipe dream or only a theoretical concept, but in fact, it is not only an actual possibility – it will always happen in any online market when someone does a few simple things just a little better than their competition. On the internet, things operate on 90/10 vs. 80/20 […]

Continue reading
The Pitfalls of Data Driven Marketing
5 years ago Marketing, Pay-per-click, FeaturedDane Shakespear

The Pitfalls of Data Driven Marketing

I often hear techie marketers boast about how they are “data driven” so they don’t get caught up in the errors of human judgment – as if it is possible to make complex decisions based solely on what their computer model, formula or data shows them. The idea is seductive because with large data sets […]

Continue reading
The 2 Most Important Functions of Business are Innovation and Marketing
6 years ago MarketingDane Shakespear

The 2 Most Important Functions of Business are Innovation and Marketing

More than 60 years ago, Peter Drucker dramatically influenced the foundations of the modern American corporation. His words are as true today as they were then – maybe even more in the digital age when we’re all more easily and directly involved with marketing our businesses. One of his most significant and profound observations was that […]

Continue reading
A Statistical Correlation Does Not Necessarily Mean a Cause-Effect Relationship
9 years ago Marketing, Pay-per-click, AdvertisingDane Shakespear

A Statistical Correlation Does Not Necessarily Mean a Cause-Effect Relationship

One of the greatest aspects of digital marketing in comparison to traditional marketing methods is the amount of reliable data we can collect in a short period of time. Like no other marketing medium, we can track just about every aspect of every component of the ad and the people who respond to it. This […]

Continue reading
The Facts Are No Longer Enough
9 years ago Marketing, FeaturedDane Shakespear

The Facts Are No Longer Enough

The speed of life is shortening the window consumers have for analysis.  Nowadays people are so overloaded with information, resources, and options,  they no longer take the time they once did to evaluate every option – especially online. People are moving so fast that they really don’t have (say- take) the time to think.  They’re so […]

Continue reading
Reputation Management
9 years ago Marketing, ReputationDane Shakespear

Reputation Management

Everyone’s heard of reputation management.  The anonymous nature of the internet has been a blessing for those who want to express their opinions without fear of retribution, and a curse for individuals and business owners who do wrong in the sight of their customers or clients. Anyone can post reviews, comments, and even create entire […]

Continue reading
Power Disqualifiers in Sales and Marketing
9 years ago Marketing, SalesDane Shakespear

Power Disqualifiers in Sales and Marketing

I worked with John Paul Mendocha on refining sales processes for a company several years ago.  John is one of those guys who is a total no-fear salesman.  John is extremely persuasive and an expert in sales processes, sales funnels, and writing persuasive copy – especially for high-ticket products and services. One thing he always […]

Continue reading
Dane Shakespear
Trending
Dane Shakespear - People Don't Want to Buy Your Product
People Don’t Want to Buy Your Product or Service They Want to Buy a Better Version of Themselves
210 views
lead generation
More Isn’t Better, Better is Better
137 views
Find me on Facebook

Get New Tools and Resources

My tools. Your inbox. Beautiful.

Dane Shakespear, Digital Marketing, SEO, Reputation Management

I'm Dane.

I help Residential Treatment Centers get more admissions. Over 12 years in Behavioral Health. Ive been to the top of the mountain before, and I can get you there too...

Learn More
— or —
pick my brain
Navigation
  • Marketing
  • Reputation
  • Sales
  • Pay-per-click
  • Advertising
  • Creativity & Design
  • Essential Books
  • Featured
  • Quotes
Tags
QuotesR&Dmarketinginnovation
Most Popular
Dane Shakespear - People Don't Want to Buy Your Product
People Don’t Want to Buy Your Product or Service They Want to Buy a Better Version of Themselves
lead generation
More Isn’t Better, Better is Better
Google is Not Your Friend
Google’s Stupidity Tax
2020 © MoreAdmissions.com - Dane Shakespear & Assoc. - All Rights Reserved