One of the most difficult things for business owners to get a handle on is the true perspective of the needs and desires of their clients or customers. Because we spend so much time working on, perfecting and promoting our products or services – over time we get caught up in how awesome our product […]
I find it interesting as I begin evaluating prospective clients how infatuated they are with a single metric in their lead generation – volume. Search volume, click volume, impressions, number of calls – whatever it is they watch it like a hawk and sadly make a lot of decisions based on it alone. I think […]
Every idea is only as good as its execution. It doesn’t matter how great the idea – for an advertisement, a website, a sales letter, or ad campaign if its execution detracts from the intent or purpose of the idea itself. For example, a poorly designed website communicates volumes to the visitor that the owner […]
I help Residential Treatment Centers get more admissions. Over 12 years in Behavioral Health. Ive been to the top of the mountain before, and I can get you there too...