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Dane Shakespear - People Don't Want to Buy Your Product
People Don’t Want to Buy Your Product or Service They Want to Buy a Better Version of Themselves
7 years ago

One of the most difficult things for business owners to get a handle on is the true perspective of the needs and desires of their clients or customers.  Because we spend so much time working on, perfecting and promoting our products or services – over time we get caught up in how awesome our product […]

lead generation
More Isn’t Better, Better is Better
7 years ago

I find it interesting as I begin evaluating prospective clients how infatuated they are with a single metric in their lead generation – volume. Search volume, click volume, impressions, number of calls – whatever it is they watch it like a hawk and sadly make a lot of decisions based on it alone. I think […]

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    • 12+ Years in Behavioral Health.

      Over 12 years consulting for Residential Treatment Centers, Boarding Schools, and Troubled Teen Programs - I've been to the top of the mountain before, and I can get you there too.

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  • Over $195m Admissions
    • Over $195 Million in Admissions.

      For 12 years I've helped Residential Treatment Centers, Boarding Schools, and Troubled Teen Programs attract more qualified leads, convert them into paying clients and deliver a better product by doing more of what works and less of chasing shiny objects.

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      I use technology and psychology to market Residential Treatment Centers by telling a better story online and in person. By streamlining and reducing, getting more admissions by doing what matters consistently – not chasing every new shiny object. My process will take you from where you are to where you want to be - step by step.

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      I have Free downloadable tools exclusively for Residential Treatment Centers and Programs. Valuable resources that will help you pinpoint areas in your program that may be driving away admissions every month.

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Essential Books 6

A Few Essential Books

Here are a few books I often recommend to my clients.  Blue Ocean Strategy and Purple Cow contain key concepts you should know if you're in a highly competitive market.  They go along with concepts I use to pull businesses out of the "me too" stage they are often in, and create a unique position in their market that they own.  This is how you become a market leader.
80/20 Sales and Marketing
9 years ago Essential BooksDane Shakespear

80/20 Sales and Marketing

I’ve worked with Perry Marshall for a number of years.  We meet together several times a year – I use him as a sounding board for my biggest ideas and toughest problems. I’ve watched the 80/20 principles he covers in his book percolate in his mind and discussions over the years as he was pulling it […]

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Trust Me I’m Lying – Confessions of a Media Manipulator
9 years ago Essential BooksDane Shakespear

Trust Me I’m Lying – Confessions of a Media Manipulator

I heard about Ryan Holiday years ago as a marketer for American Apparel and as they guy who pulled off some pretty incredible publicity promotions through subtly controlling and feeding the news machine ever hungry for stories and ever willing to be “duped” for the sake of a clicks and page views. You’ve seen it […]

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Blue Ocean Strategy
10 years ago Essential BooksDane Shakespear

Blue Ocean Strategy

Going head-to-head against the competition has long been the default way of doing business for companies hoping for sustained, profitable growth. Unfortunately, in today’s overcrowded industries and marketplaces competing head-on results in noting but a bloody “red ocean” of rivals fighting over a shrinking profit pool which leads ultimately  to imitation of competition, competing on […]

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Purple Cow
10 years ago Essential BooksDane Shakespear

Purple Cow

Transform Your Business by Being Remarkable Seth Godin says that the key to success is to find a way to stand out – do be the purple cow in the field of monochrome holsteins.  Godin himself may be the best example of how tho theory works:  The marketing expert is a demigod on the Web, […]

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Achieving Outstanding Business Success
10 years ago Essential BooksDane Shakespear

Achieving Outstanding Business Success

This is a book that I wrote in 2005 when I began focusing the bulk of my consulting efforts on high-cost products and services.  I was being contacted regularly by small business owners who had great ideas and great products, but there were too many that I couldn’t work with.  It was just too much […]

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Ogilvy On Advertising
10 years ago Essential BooksDane Shakespear

Ogilvy On Advertising

This is a classic book.  One that I’ve consistently kept on my bookshelf through several moves and “dejunking” exercises at my office. Published in 1985 it’s pretty old, but the principles he outlines are timeless.  Often overlooked and forgotten in modern advertising thought, David Ogilvy’s ideas have proven to be even more effective in todays […]

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People Don’t Want to Buy Your Product or Service They Want to Buy a Better Version of Themselves
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More Isn’t Better, Better is Better
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I'm Dane.

I help Residential Treatment Centers get more admissions. Over 12 years in Behavioral Health. Ive been to the top of the mountain before, and I can get you there too...

Learn More
— or —
pick my brain
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Dane Shakespear - People Don't Want to Buy Your Product
People Don’t Want to Buy Your Product or Service They Want to Buy a Better Version of Themselves
lead generation
More Isn’t Better, Better is Better
Google is Not Your Friend
Google’s Stupidity Tax
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