Going head-to-head against the competition has long been the default way of doing business for companies hoping for sustained, profitable growth. Unfortunately, in today’s overcrowded industries and marketplaces competing head-on results in noting but a bloody “red ocean” of rivals fighting over a shrinking profit pool which leads ultimately  to imitation of competition, competing on […]

This is a book that I wrote in 2005 when I began focusing the bulk of my consulting efforts on high-cost products and services.  I was being contacted regularly by small business owners who had great ideas and great products, but there were too many that I couldn’t work with.  It was just too much […]