One of the most difficult things for business owners to get a handle on is the true perspective of the needs and desires of their clients or customers. Because we spend so much time working on, perfecting and promoting our products or services – over time we get caught up in how awesome our product […]
I find it interesting as I begin evaluating prospective clients how infatuated they are with a single metric in their lead generation – volume. Search volume, click volume, impressions, number of calls – whatever it is they watch it like a hawk and sadly make a lot of decisions based on it alone. I think […]
Dane Shakespear helps Residential Treatment Centers, Boarding Schools, and Troubled Teen Programs attract more qualified leads, convert them into paying clients and deliver a better product by doing more of what works and less of chasing shiny objects. Dane works with owners and executives who are tired of relegating the lifeblood of their business – their marketing and sales flow to 3rd party geeks and charlatans.
Transform Your Business by Being Remarkable Seth Godin says that the key to success is to find a way to stand out – do be the purple cow in the field of monochrome holsteins. Godin himself may be the best example of how tho theory works: The marketing expert is a demigod on the Web, […]
This is a book that I wrote in 2005 when I began focusing the bulk of my consulting efforts on high-cost products and services. I was being contacted regularly by small business owners who had great ideas and great products, but there were too many that I couldn’t work with. It was just too much […]
This is a classic book. One that I’ve consistently kept on my bookshelf through several moves and “dejunking” exercises at my office. Published in 1985 it’s pretty old, but the principles he outlines are timeless. Often overlooked and forgotten in modern advertising thought, David Ogilvy’s ideas have proven to be even more effective in todays […]