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Dane Shakespear - People Don't Want to Buy Your Product
People Don’t Want to Buy Your Product or Service They Want to Buy a Better Version of Themselves
7 years ago

One of the most difficult things for business owners to get a handle on is the true perspective of the needs and desires of their clients or customers.  Because we spend so much time working on, perfecting and promoting our products or services – over time we get caught up in how awesome our product […]

lead generation
More Isn’t Better, Better is Better
7 years ago

I find it interesting as I begin evaluating prospective clients how infatuated they are with a single metric in their lead generation – volume. Search volume, click volume, impressions, number of calls – whatever it is they watch it like a hawk and sadly make a lot of decisions based on it alone. I think […]

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  • 12+ Years
    • 12+ Years in Behavioral Health.

      Over 12 years consulting for Residential Treatment Centers, Boarding Schools, and Troubled Teen Programs - I've been to the top of the mountain before, and I can get you there too.

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  • Over $195m Admissions
    • Over $195 Million in Admissions.

      For 12 years I've helped Residential Treatment Centers, Boarding Schools, and Troubled Teen Programs attract more qualified leads, convert them into paying clients and deliver a better product by doing more of what works and less of chasing shiny objects.

      Learn More
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  • Proven System
    • Proven System.

      I use technology and psychology to market Residential Treatment Centers by telling a better story online and in person. By streamlining and reducing, getting more admissions by doing what matters consistently – not chasing every new shiny object. My process will take you from where you are to where you want to be - step by step.

      Learn More
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      pick my brain
  • Free Tools
    • Free Tools.

      I have Free downloadable tools exclusively for Residential Treatment Centers and Programs. Valuable resources that will help you pinpoint areas in your program that may be driving away admissions every month.

      Learn More
      — or —
      pick my brain
About

About Dane Shakespear

In 2007 I began working with Residential Treatment Centers who were beginning to feel the downturn of the economy.  At that time loans for behavioral healthcare were widely available for parents seeking treatment for their child.  By 2008, the availability of behavioral healthcare loans dried up and so did the admissions the treatment centers relied upon – leaving the difficult private-pay as their only source of admissions.

Marketing, Technology & Psychology

TELLING A BETTER STORY ONLINE

Over the past 13 years, I have used marketing, technology, and psychology to market Residential Treatment Centers by telling a better story online and showing the magic that happens in their programs every day.  By streamlining and reducing, getting more admissions by doing less – doing what matters consistently – not chasing every new shiny object or endless new “ideas”.

Learned On My Own Dime – Not Yours

OVER 12 YEARS IN BEHAVIORAL HEALTH

Others have never spent a single dime on their own marketing.   Techies and marketers trying to promote Residential Treatment Centers have NEVER SEEN $80,000, let alone have the ability to SELL an $80,000+ program or product consistently.

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Dane Shakespear, Digital Marketing, SEO, Reputation Management

I'm Dane.

I help Residential Treatment Centers get more admissions. Over 12 years in Behavioral Health. Ive been to the top of the mountain before, and I can get you there too...

Learn More
— or —
pick my brain
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Dane Shakespear - People Don't Want to Buy Your Product
People Don’t Want to Buy Your Product or Service They Want to Buy a Better Version of Themselves
lead generation
More Isn’t Better, Better is Better
Google is Not Your Friend
Google’s Stupidity Tax
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